What is the Role of SEO in Digital Marketing?

 SEO is short for search engine optimization. In digital marketing, search engine optimization marketing strategy plays an important role in helping you increase your reach to potential customers. 

So, what does this mean for your business? It means search engines are the best place to advertise your business's products or services. Search engine optimization as a key part of your digital marketing arsenal is crucial to help search engines find, crawl and index your website into their catalogue.